Getting Real: Interactive Training for Interactive Print
By
mflynn@printing.org
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Are customers going to be more enticed to purchase from you if they can see a 3D image on your printed piece?
Actually, according to numerous new studies like one from Nellymoser, novel linking technologies like Augmented Reality (AR) are really gaining momentum in the integrated print marketing universe thanks to the extended uses of mobile phones. No longer a futuristic fantasy of overzealous marketers, AR, image recognition, and invisible water marking are quickly growing in popularity. Although customization and QR codes are still being used successfully, consumers’ desire for more realistic experiences is creating viable applications for these new technologies.
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