Email Marketing: List segmentation tips using social media and online behavior
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David Kirkpatrick
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In order to execute targeted, relevant email campaigns, you must have a list that is segmented by any number of factors from simple demographic data to highly personalized tracking of online activity and engagement with your brand.
This MarketingSherpa Blog post provides list segmentation tips from three MarketingSherpa Newsletter case studies and includes links to the entire article to provide even more detail into these email marketing efforts.
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