Don’t Be Green - Be Sustainable!

For years now, you've been told that you need to be a “green” printer. Well, now I’m going to tell you to be a sustainable printer instead.

First, let’s look at what those terms mean. Green and sustainable have much the same meaning to most people, however, they really are two different things.

Originally the term green was used to imply that products and services are produced with minimal harm to—or exploitation of—the natural environment. It’s logical to equate green with the environment; after all, we would all like to save those trees.