Conversation with Author of The Social Media Bible

For any social media buffs, you know The Social Media Bible written by Lon Safko. Today, I was pleased to have a conversation with Lon to hear about his future plans for a PBS program and tour related to social media. I had an opportunity to share with him my points on b2c2b ....we are always selling to people and if selling to a business you must sell a person (c) and they must sell to the business (b). We also talked about the potential for geo tools to multiply big time with workers who indulge in geo games to transfer the practice to businesses. Any thoughts to share about b2c2b or geo tools? Yes, geo tools webinar is today!