A Client Story: Leveraging Custom Market Research to Reach Business Goals

The latest Custom Market Research Case Study told how the Printing Industries of America Economic and Market Research team developed, analyzed, troubleshot, and delivered solutions for Magner Sanborn, a full service advertising and brand design agency. Fully aware of the value of big data insights, Magner Sanborn “wanted to leverage their client’s brand, but first they needed to know where they stood in the market,” according to Ed Gleeson, director, Economic and Market Research.