Mailing/Fulfillment - Hardware

Not Your Dad's Direct Mail - Part Two
June 29, 2015 at 10:40 am

Last week, I had the pleasure of visiting Japs-Olson of Minneapolis—a printer that can trace its roots all the way back to 1907! Japs-Olson embodies the lean manufacturing approach to today's direct mail. What I saw was a "holistic" integrated process. Japs-Olson is capable of sending more than four million pieces a day into the USPS mail stream. To do this efficiently, you need critical thinking to be applied at every stage of the process.

GRAPH EXPO 14 Tales - Part One
October 6, 2014

Many years of attending GRAPH EXPO have taught me that like the great markets of the Middle East and Asia, sometimes treasures are hidden away in the back of the halls. So I was pleasantly surprised when I stumbled across the Gunther Technologies stand.

Some Finishing Thoughts from GRAPH EXPO
October 22, 2012

Even though I didn’t get the opportunity to visit all of the finishing system exhibitors at GRAPH EXPO 2012, I did see enough to form some opinions on current trends and developments in the industry. While digital printing was once again the central focus of the show floor, finishing remains key in creating quality, exciting products across the board.

Tour of the Modern Mailing Universe
August 27, 2012

Direct mail isn't going away. Even your sub-par direct mail piece gets much more attention than the best Web ads. And well-targeted, intelligently personalized pieces do really well. Amazingly, a majority of direct mail still consists of your plain-vanilla envelope.