Paul Bobnak

As political ads start to ramp up, direct mail can offer a more direct path to voters. With the right strategy, it can inspire action.

Research shows that convenience is a key driver for small business success. Using direct mail to emphasize that can be powerful.

In today’s crowded mailbox, direct mail has to interrupt routine. Here are strategies to turn a simple piece into a memorable one.

After participating in a webinar panel on Lob’s 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.

Recent USPS postmark changes have sparked confusion, especially for those who rely on mail to meet deadlines. Here’s what to know.

Paul Bobnak reflects on how a walk through Philadelphia’s history offered a timely reminder of the power of handwritten communication.

Reflecting on a 33-year-old Apple catalog, Paul Bobnak explores why print remains a trusted, tangible medium across decades.

Paper’s role in direct mail goes beyond specs. It’s a sustainable medium with a story worth telling. Fortunately, that story continues.

Over the years, Paul Bobnak has collected mail and research to understand the direct mail space. Here are three studies that stood out.

The best direct mail is anything but junk. In a cluttered digital landscape, it remains a trusted touchpoint that gets noticed.