Bryan Yeager

Mobile technology opens the door to make print and other media types measurable, interactive and engaging through the use of mobile barcodes (QR Codes, Microsoft Tags and more), mobile messaging and even Augmented Reality. Over the past few years, InfoTrends has been tracking the increase of these mobile elements being integrated with traditional media.

The common thread I see among printers I’ve talked with that have continued to see growth and success in the industry—even through tough economic times—is smart investment and application of software in their businesses. Printers need to proactively make an effort to get a handle on understanding software technology and the impact it can make