Bill Gillespie

Bill Gillespie

Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).

Mow and Blow?

Many sales reps rely on the “mow and blow” approach — quoting what’s requested without digging deeper. Here’s how you can do better.

Are You Doing All You Can?

Sales reps often mistake silence as a sign of satisfaction. But when reps stop innovating, customers will find someone who won’t.

Where Are You Going?

In sales, you must have a plan. Otherwise, you’re wasting time and money. Bill Gillespie explains how to avoid this costly mistake.

Do You Matter?

A recent booking error at a resort stay was a good reminder that every interaction is a chance to exceed expectations.

Who Is in Control?

Want to take control of your sales conversations? Start by asking better questions. Bill Gillespie explains why in this week’s blog.

What Do You Want?

Sales reps walk into calls without a clear goal, then wonder why they’re not making progress. Bill Gillespie shares a better tactic.

It Isn’t That Complicated!

Selling doesn’t require tricks — just persistence, honesty, and a little personality. Show up as yourself, and people will notice.

Do You Help or Hurt Sales?

In sales, it’s easy to point out someone else’s missteps. It’s harder to acknowledge when you’re the one in the way.

'Satisfied Clients are Worthless!'

What do a mediocre meal and sales reps have in common? The answer has to do with service, and Bill Gillespie explains it here.

What Would Your Client Say?

Too often, we assume our value lies in the things we build or the tools we use — but our customers see something deeper.

That Client is a Pain!

Your most demanding client might be your best opportunity. When you solve their toughest problems, you earn an unbeatable reputation.

Selling is Simple!

Reps complicate selling by getting in their own way. But the there’s a simple recipe to success and Bill Gillespie shares it here.

That’s Too Much Information!

In a world drowning in information, clients don’t need more data. They need you to listen. Bill Gillespie explains why here.

Are You Wrecking Sales?

Sales reps need room to grow before they can thrive. Here’s how to know if you’re helping their success, or squandering it.