Printers’ Web Presence — It’s All About PURLs

Even better is when you can stack up results to other marketing channels and PURLs come out on top. As reported by Barb Pellow of Pellow & Partners, a consulting firm in Rushville, NY, Direct Mail Express (DME) took its PURL capabilities to the Minnesota Timberwolves, a professional basketball team that wanted to drive sustained attendance by selling banks of 10 tickets.