4 Color Press — Middle Ground Master
How intimate a company is 4 Color Press? Allen Daniell, Jon Couch, Jason Wyse, Melissa Jones, Kathy Jones, Carlos Espinosa, Sabino Obregon, Lisa Hawkins, Reid Winans, Al Shaw, Randy Alva, Rene Mirabal, Scott Seeton, Eddie Luera, Debbi Evans, Robert Rodriguez, Julie Goldstein and Jenna Virtue. That's everyone working at the 6,400-square-foot operation.
From the Ferrari's paint job to the "2004" on 4 Color Press' birth certificate, there is new gloss almost everywhere you look (including the new building, which was laid out from scratch). Beginning in late 2007, Fuld went on a Heidelberg shopping spree, picking up (in no particular order) a four-color Speedmaster SM 52 Anicolor sheetfed offset press, a Polar 66 cutter, a Stahlfolder USA B 20 folder and a Suprasetter A52 thermal platesetter.
Fuld has been on board with Heidelberg from the start, as the company bowed with a four-color QMDI-46-4 digital offset press. The gear has enabled 4 Color Press to reach the $1.6 million level in sales for 2007, and Fuld expects that figure will climb to the $2.2 million range for 2008.
For a printer who prides himself on fast delivery, the SM 52's Anicolor inking unit technology spoke to Fuld's desires. Not only in makeready speed, but quality, as well.
"Our business is still very focused on what fits our press and what can be done without having to do much outsourcing," Fuld remarks. "The new Anicolor builds on what we're doing. We're trying to turn jobs faster than we were with the DI. The Anicolor-designed press took us from an 18-minute makeready down to about 6 minutes. And instead of taking 150 sheets to come up to color, we're blowing through maybe only 15 sheets. Thus, we're much more efficient."
Initially, the company served quick printers as a trade vendor, a service it still provides. But Fuld knew that in order to keep growing, he needed to branch out. And it was that space between quick printing and large-scale commercial work where 4 Color Press found its niche.