Look Outside Your Own Hula-Hoop
Maia was facing the same problem most creatives do these days. She wanted to express her creativity, yet her print runs were more on the smaller (read: digital) side.
“Are there ways in which I can spruce up and add to the digital print aspect?” she asked. Always helpful, I pointed her to one of our PaperSpecs Webinars about new aspects of digital printing—with the expected result. Maia was over the moon about the possibilities.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
