“Show Up And Throw Up”

By Mary Schilling

Have you ever had a customer interested in your product, and you scrambled so quickly to impress him and submit pricing and samples quicker than the competition, that you were unprepared and totally missed the real “need” of the client? This selling tactic is called “Show Up and Throw Up.”

It can be found in any industry. But in the inkjet industry, it has an overall negative effect on the market.

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Mary Schilling Author's page Mary Schilling works with all the elements of the digital process-from conventional and inkjet technologies to fluids and substrates-and provides technical support to print providers on optimizing print quality while lowering total print cost. Understanding the dynamics of the digital marketplace, and the incredible growth and advancements in inkjet technology, Mary provides customers with print quality, color gamut, fluid consumption, machine and print quality analysis, utilizing G7 methodology. She also works with inkjet fluid and machine developers to align paper development of new, innovative inkjet substrates. As the owner of Schilling Inkjet Consulting, she consults with fluid and inkjet machinery suppliers and end users on how to improve color and print quality for paper, plastics, metal, fabric and glass with UV, solvent and aqueous inkjet fluids. Mary received Innovator of the Year awards from the Flexographic Technical Association and from Xplor International for her efforts in closing the gap between document printing and digital packaging. She is G7 certified and a member of the IDEAlliance Print Properties Committee.

“Show Up and Throw Up”