Must Love Dogs...and Cats

By Carl Gerhardt

I am a dog person but I married a cat person. I would guess you know the differences between dogs and cats. When you feed a dog, it looks up and thinks, “You bring me food and pour it out for me; you must be a god.” A cat thinks, “You bring me food and pour it out for me; I must be a god.”

What’s the point? I have had to learn how to deal with cats, and once you understand the difference, you learn to appreciate their differences and how you must manage the environment with them around. The same is true with dogs. There is a good lesson here in how we deal with employees.

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Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.