Jordan Darragh, CEO and Founder of PrintReleaf, explains the software platform that is designed to measure paper consumption, equate it to forest impact and then make that data actionable. According to Darragh, PrintReleaf will reforest any print job that it measures to one of seven reforestation projects that it certifies and manages around the world. During PRINT 17, PrintReleaf announced a partnership with EFI, where EFI will be integrating the PrintReleaf program and building it into its MIS software system.