Transpromo - More Than a Pretty Statement: Using transpromo to deliver business results
Sponsored by: Oce
Speakers: Don McKenzie, President and CEO, Direct Group
There's a lot of buzz about a concept called "transpromo." Join In-Plant Graphics, Océ and moderator Barb Pellow to learn why it is a lot more than a pretty color statement or marketing message on an invoice.
Transpromo can help businesses establish trust (loyalty), and build market awareness by bringing customers helpful, relevant, and timely information. Transpromo documents are directed to individuals that have opted into a relationship with your company. It is an opportunity to reach customers on an emotional level, producing brand loyalty. In a world that has become impersonal, unique transpromo applications are used to instill loyalty and build relationships.
If that wasn't enough, transpromo is a tool to cross sell, up sell and re-sell customers and deliver marketing return on investment. Companies are also using transpromo to achieve operational objectives including improvements in cash-flow and reductions in postage costs and expenses associated with call centers.