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A Reality Check: Augmented Reality

April 30, 2014
• Presented By: Printing Impressions and Target Marketing
• Sponsored By: Canon Solutions America
• Duration: One hour

• Speakers: Debora Haskel, VP Marketing, IWCO Direct and Martin Ahe, Partnerships Manager, Layar

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: A Reality Check: Augmented Reality


Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life. Marketers can add value to content by combining augmented reality software with the camera and sensors in a smartphone or tablet. The technology offers the capability to add layers of digital information-videos, photos, and sounds-directly on top of items in the world around us.

Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life.


In this webinar, you will learn about:
- Consumer use of augmented reality
- Key applications for augmented reality
- Examples of how augmented reality has effectively been blended with print and other media to deliver an interactive experience

Sponsored by Canon Solutions America

Click here to view this free webinar, today!

Couldn't make it on April 30th? No problem!  Printing Impressions and Target Marketing webinars are archived for 90 days after the live event.  Click above to register and get access to this webinar live and on-demand.

 

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