These Business Cards Are Crap
A few cards bring back memories. As for the rest, who are all these people?
I’m going through a pile of business cards that I “collected” at a recent industry event so I can write my follow-up cards and emails. Sadly, the majority of cards don’t make it easy.
The company names could be anything from realtors to lawyers. (Strutz & Associates anyone?) The job titles range from acronyms to the nonsensical.
But, and this is where I’m really shocked, the quality of many of the cards—in terms of the paper, printing and design—is, let me put it mildly…crap.
The paper merchant whose card doesn’t really tell me he is a merchant (see lawyer example above). Adding insult to injury, the artwork is pushed so far to one side that I can only explain it as a mistake on the cutting end.
Then there’s the vp of production at a large (very large) publishing company whose business cards are on the flimsy side (less than 100-lb. cover). Again, we seem to have an issue with cutting cards properly.
And how many large corporations gloss varnish their business cards, which prevents me from writing on them? Too many! I have a habit of making notes on cards to help jog my memory when doing my follow ups, but not for this particular market development manager.
Do as I tell you, but don’t do as I do.
We might be moving to the digital age in oh so many ways, but we still need business cards. Wait…Make that, “We need great business cards.”
Extra thick paper, foil stamping, an unusual size, an additional fold. We’re all trying to convince print buyers, designers and marketing managers that print is important and beautiful. So step up to the plate.
Show them what paper and print can do. Make that oh-so-important first impression…well, impressive!