An overwhelming majority of Print Suppliers responding to this PBO survey report offering pURLs capabiliities, but only about a quarter of the Print Buyers said their companies are using the marketing technique.
Walter Payne
A KEY element to successfully marketing your business is your ability to craft the right messages to reach the intended audience. These days, that intended audience is more likely to be marketing professionals rather than the purchasing professionals. They own the budgets that purchase our products and they are increasingly likely to be the ones who are making the decisions to purchase those products and services. If you are not calling on them, you certainly should be. And what are they really looking for? I recently came across an interesting survey of Chief Marketing Officers. While the title Chief Marketing Officer (CMO) can
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