Tom Ayala

There are certain rules in the commercial printing industry commonly referred to as sacred—meaning, DO NOT TOUCH, DO NOT REINVENT, DO NOT DEGRADE, DO NOT MANGLE. In other words... If it ain't broke, don't fix it. Once upon a time, that was the popular view of sheetfed printing. Today, sheetfed offset presses allow users to print high-quality work more easily than ever before. But with ease, with productivity, comes a high and mighty cost. Competition. Without question, the sheetfed marketplace is demanding greater productivity through the application of technological enhancements, which result in improved print quality, increased equipment flexibility, improved integration of prepress, press