Joe Abbott

By Mark Smith Rollin', rollin', rollin' . . . keep them presses rollin'. This submission to the Web Offset Association (WOA) slogan contest didn't make the final cut, but its catchy rhythm makes it hard to get out of your head once you've heard it. The little ditty particularly has resonance for fans of Clint Eastwood or TV westerns who hear the echoes of the "Rawhide" theme song. Pinpointing exactly how long web offset presses have been rolling along depends on how far one stretches the product definition. In "The Power of the Press," a chronicle of the history of printing presses, author Paul

When it comes right down to it, savvy, educated print buyers have one sweeping requirement of their commercial printers, expressed here in no-frills vernacular: They want more for less. And, taking into consideration the expert engineering of printing presses on the market today, it's increasingly possible to give them just that. Good news for printing executives who might be poring over product literature, grappling with some tough choices. Printers shopping for web offset presses all agree on one thing: less is more. Less makeready time, less manpower and less paper waste equal more profitability. "Right now, [web printers] are looking for a