IT’S THE $60 million question. What do print buyers want? If print providers only knew...With the first installment in an exclusive series of articles, Printing Impressions went right to the source and asked several print buyers for their open, honest opinions. Interestingly, all of them were more than willing to provide no-nonsense insight into what they expect from their print providers, as well as what turns them on (and off) and how to win (or lose) their print business.
Cathy Van Order
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