Bill McLauchlan

When it comes to forecasting the current sheetfed and web offset markets, the biggest threat isn’t just digital technology, it’s the state of the economy. There are some pretty exciting developments going on in the lithographic printing market this year, but that’s the problem. It’s 2009.

OUR BELOVED printing industry is forever wrestling with economic uncertainty, while simultaneously marching in the vanguard of one technological revolution after another. Small wonder, then, that users of so-called “conventional” offset technologies have grown particularly adept at the kind of strategic logrolling that is an essential survival skill in this “pushmi-pullyu” business environment. In 2008, negative economic variables like the housing glut, the mortgage credit crisis, rising oil prices and a looming recession, along with print-positive developments like election-year spending, will have their respective down and up pressures on the offset sector. With the 2008 edition of the annual Offset and Beyond conference slated