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If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.
Recent larger M&A transactions are remarkable from the standpoint that some entire print market segments are being consolidated.
There are many factors that commercial printers should consider when adding package printing into their mix of offerings.
The KBA brand will revert to the original brand of Koenig & Bauer, albeit with a completely new look for the logo and product design.
With DuraLink, Memjet will try to cultivate OEM partnerships that lead to the development of full-scale digital inkjet presses.
Work-life balance hallmarks the career of Curt Kreisler of Gold Star Printers.