In Depth

Used to control the IN Depth section from the home page.

How Recent Reforms, Pending Legislation on Capitol Hill Impact the Industry
January 5, 2018 at 1:11 pm

Few would deny that 2018 is shaping up to be a fraught and contentious year politically. But, it isn’t likely that political news of the headline-grabbing, “breaking” variety is going to have all that much to do with issues of primary concern to the printing industry. Those issues, nonetheless, are real, and the need for printers to understand and engage with them has seldom been more urgent.

Data Services Drive Growth
January 5, 2018 at 4:36 pm

Transform your data savviness into service offerings that overcome the challenges marketers face with customer data.

The Urge to Merge Is Still Strong
January 9, 2018 at 12:00 am

If you own a printing business, you should be in either a selling or a buying frame of mind - even if you have no present intention of doing either. These days, understanding M&A basics is smart thinking for every owner.

Ride the Convergence Wave
January 5, 2018 at 5:48 pm

It’s a little hard to explain how, despite the many years I’ve spent covering print industry events, I never got around to attending an SGIA Expo until I took part in the one that ran in New Orleans last October. To state the obvious, I had no idea of what I was missing. Now I see that I’ve missed a lot - but in light of a major announcement made just before the show, I expect that gap in my knowledge to close very rapidly.

Looks Are Important in Direct Mail
January 5, 2018 at 2:26 pm

I get so many solicitations that my office staff doesn’t usually even pass them along to me. But this one was different.