Tom Marin

Tom Marin

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom’s focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.

The Right Way to Talk to People

We all spend an incredible amount of time ‘searching,’ which draws to us to a reasonable and logical question to ask.

Linking Your Brand to Value

Designing brand value takes time to form, plant, nurture and secure locked-in loyalty among users who prefer your brand.

How to Get the Most Out of Your Strategic Vision

Our research and work with leading market firms found that leading-edge organizations take a corporate-wide integrative approach to implementing their strategic vision. They operate cross-functionally and serve as both a catalyst and innovator for change to the rest of the organization.

The 360˚ Strategy Opportunity

The 360˚ Strategy Opportunity combines your market and competitive advantage with your top strengths.

From Strategy to Execution

What makes a strategy effective is if its content is engaging and relevant to its intended audience. The ability to connect a strategy to content is the key to driving successful executions of your desired goals. The best executions are built upon inspiring strategies that cause people to take notice and action.

Big Data Versus Smart Data

Today, approximately 40 percent of the world population has an internet connection. In 1995, it was less than 1 percent. And consider this. The first billion was reached in 2005. The second billion in 2010. The third billion in 2014. Needless to say, there is a lot of information that has created Big Data in the marketplace and it’s now impossible to sort through it using traditional means.

Five Things That Will Keep You in Business

Anyone who has ever run a business that they started knows that it is not an easy thing to do. Sure, there are high success stories that we all read, where somebody had a great idea and made millions of dollars. But let’s be honest; that’s the exception to the rule.