Tom Marin

Tom Marin

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom’s focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.

Three Questions Every Strategic Plan Should Answer

It does sound somewhat counterintuitive, but often the most effective strategic plans that lead to truly high growth only need the answers to three basic questions. They can be your most effective business tools.

The Secret Sauce of Great Leadership

Having a significant amount of information about your situation is always helpful. Being able to breakdown the boundaries that have encumbered your thinking is truly useful. And possessing the exact right education in your market area is excellent. However, none of these are going to make you a great leader because that requires some personal strength that often has to be learned.

Four Harsh Truths That Will Improve Your Business Immediately

We all know that growing a successful business is hard work and, at times, that success is elusive to even the most successful. One reason this occurs is because life can be hard and problems are unavoidable. The road is long and often twisty so we all have to do what we have to do. The question is, are you asking the right questions? Here are four harsh truths that may jolt you, but if you follow them, improving your business is your reward.

The Best Way to Find Success Is to Plan for It

Many people think of a business plan as little more than a financial road map and often with a heavy dose of fundraising. This activity certainly occupies an important function in the life of a company, but it brings a far larger benefit and purpose.

Is Your Business in the 'Unhappy Valley' of Strategy?

Your strategy holds the key to whether you can walk across the barrier of your customers liking your product to loving them. The best companies take the time to figure this out and drive their companies with a well-honed and well-researched strategy. In this new age, it looks like you will need to invest in your future to ensure you have one.

The Voice of an Advocacy Brand

Of all brands, an advocacy brand is the easiest to setup and hardest to sustain. The importance of knowing your issue and being able to stand up and evangelize it is a requirement, not the secret to success. Yet, far too many .org advocacy brands rely on just that and often find their organization lacking in funding and market dominance. Building an advocacy brand requires several keys to be successful. Here are several that are time-proven and built to last.

The Key to a Corporate Brand

When a team works together in unison it can always accomplish more than a solo artist if they work together and not against each other. Success comes to teams who appreciate each team member equally regardless of their rank or experience.

The Upside of a Personal Brand

Having the strongest brand possible is a necessity, not a luxury reserved for larger companies. In order to succeed today, you need an extremely well-defined brand just to stay in the game, and one way to accomplish this is to build a personal brand.

Three Ways to Review Your Brand Like a Pro

Making the brand review an ongoing practice of your organization will ensure it stays current and relevant in the market—not something you have to do, but something you want to do. That’s how the pros think about brand reviews and how they keep their brands in leadership positions.

Three Lessons We’ve Learned About the New Marketplace

Much of the time our assumptions of what a market will value are not correct. This is often difficult to deal with by a leader who is not trained in the art of listening! What makes sense though is to find the "keys" that will unlock your organization’s true strengths and listening helps you find them.

How to Create Value, Really

If your core value drives your organization to be better and do better, then what you make or provide will have even more value to those you serve. Just talking about ideas doesn’t prove a thing other than proving you’re very smart. Putting your ideas into the hands of those you serve with honesty and transparency increases your value today and into the future.

How Are Your Sales and Marketing Going?

Regardless of the type of business you run, your company’s ability to create new customer relationships is the lifeblood that will keep your company growing—not to mention profitable.

Three Excellent Ways to Kill Your Website Traffic

Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question.

Three Mistakes That Can Ruin Your Marketing

Thinking there’s no foolproof system for avoiding marketing missteps completely is not a realistic expectation, but there are certain warning signs you can watch out for as you prepare your next marketing campaign.