Making the brand review an ongoing practice of your organization will ensure it stays current and relevant in the market—not something you have to do, but something you want to do. That’s how the pros think about brand reviews and how they keep their brands in leadership positions.
Much of the time our assumptions of what a market will value are not correct. This is often difficult to deal with by a leader who is not trained in the art of listening! What makes sense though is to find the "keys" that will unlock your organization’s true strengths and listening helps you find them.
If your core value drives your organization to be better and do better, then what you make or provide will have even more value to those you serve. Just talking about ideas doesn’t prove a thing other than proving you’re very smart. Putting your ideas into the hands of those you serve with honesty and transparency increases your value today and into the future.
Regardless of the type of business you run, your company’s ability to create new customer relationships is the lifeblood that will keep your company growing—not to mention profitable.
Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question.
Thinking there’s no foolproof system for avoiding marketing missteps completely is not a realistic expectation, but there are certain warning signs you can watch out for as you prepare your next marketing campaign.
Today’s business environment is both exciting and challenging, particularly if you are interested in growing your business to its next stage of growth. Have you developed a "Core Strategy" that defines the specific strategic initiatives you need to achieve your goals?
Having a clear vision of what you want your company to achieve and how it is going to exploit its plan is the last major key to growing a company successfully. Incremental changes are safer to make, of course, but will rarely produce the rapid growth that a daring strategy can.
Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a strategist I actually welcome this, however, it seems that its constant use has somewhat changed its meaning over the years.
The question you have to ask yourself today is, am I prepared for the future? Hopefully the answer is yes because the business world is becoming increasingly harsher and less forgiving to even the best-known companies.
A smart strategy will provide you with the basis for a sound strategic plan that can lead to significant growth. If your organization is going to survive the many market changes and fierce competition it faces, you need to plan and manage with the clearest path from Point A to Point B you can muster.
Research shows that approximately 90 percent of all U.S. businesses lack a formal strategic plan and of those organizations with them, only 10 percent say they fully implement it throughout their organization. So if you and your organization find yourself in the majority you should consider asking yourself the following.
A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.
Many companies in today’s marketplace are encountering tremendous difficulty staying current with all of the changes taking place. I know many people who are currently being forced to rethink everything they have always done and have been successful doing so due to the competitive pressures in the market. During this time it is only natural and wise to take account of what you are doing and planning on doing in the future.
The key to making this strategy a success is getting to know your customers as well as you can and then presenting a customer experience of exactly what they have been searching for. The funny thing is, they’ve been listening all along. Marketers need to catch up!
Companies often want to change something. Direction, focus, resources, etc. At the heart of the desire for change is usually a dissatisfaction with the current situation. But if the proposed change is predicated on a new ad campaign, regardless how creative the creativity is, it will inevitably disappoint and miss the goal if there is not an overarching strategy driving it. Here are a few insights that you can consider to make your company’s marketing more successful.
Maximizing your organization’s value often is accomplished by turning what is considered every day events and information into actionable competitive intelligence and initiatives that will help you achieve your growth goals. And that’s something always worth the value to achieve.
Knowing the answers to what customers are searching for before you start the branding process is an absolute requirement to successful branding—and one that is often overlooked.