Tom Marin

Tom Marin

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom’s focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.

Strategy's Important Work: MarketCues National Research Results (Part Three)

For many, a strategy is developed through trial and error with the goal of significantly improving the top and/or bottom lines. These are worthwhile goals but in this era of nearly ubiquitous products and services, it's wise to engage with clients first before making any changes to your strategy. What follows are three case studies concerning client engagements MarketCues conducted that show how to link customer insights to strategy to win big.

Strategy's Important Work: MarketCues National Research Results (Part One)

Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.

The Anatomy of a Smart Strategy

When you think about what makes a smart strategy, the first thing that pops into most people’s minds are its elements or dimensions.

The Four Types of Organizational Change

Deciding what type of change your organization needs today is one of the most important decisions any leader can make. Great leaders who can determine the current and future needs of staff and those it serves have already achieved a decided advantage to those who can't figure out how to best lead.

The Greatest Compliment a Leader Can Receive

King Solomon was born in 990 B.C. in Jerusalem, Israel and died in 931 B.C. During his time on Earth, he was the King of Israel, incredibly wealthy and perhaps the wisest man to ever live. Of course, not everyone is destined to be a king or president or hold high office, but all leaders do need to lead with distinction and wisdom.

Perfection Today. Expected Tomorrow.

The world has sped up, hasn’t it? What used to take months or weeks now take hours or minutes. This is because of Moore’s Law.

Five Reasons Why I Ignored Your Website

Everyone in business, including the largest businesses, want to attract the attention of their customers and engage with them. Which is why it’s pretty surprising that there are still so many websites that break cardinal rules every day. There is a long list that could be discussed, but here are five you should absolutely avoid regardless of the type of business you run.