Today, approximately 40 percent of the world population has an internet connection. In 1995, it was less than 1 percent. And consider this. The first billion was reached in 2005. The second billion in 2010. The third billion in 2014. Needless to say, there is a lot of information that has created Big Data in the marketplace and it’s now impossible to sort through it using traditional means.
Review. Reflect. Renew. These are the three steps you can take to create faster and better decisions throughout your day.
Anyone who has ever run a business that they started knows that it is not an easy thing to do. Sure, there are high success stories that we all read, where somebody had a great idea and made millions of dollars. But let’s be honest; that’s the exception to the rule.
As you prepare to launch a new product or service, there are four essential ingredients you might want to add to your marketing mix.
Our research has found that many companies are attracted to large markets or industries because of their magnitude of potential.
A recent poll of 1,000 marketing professionals found that “marketing has changed more in the past two years than in the past 50.”
The overwhelming majority of businesses who engage in strategic planning do so because it helps their organizations stay on track but m
Understanding where strategy and marketing come together is the basis of producing a world-class brand.
Organizations can limit themselves and their abilities to produce truly transformative strategies by ignoring the side of the Strategy Mindset best symbolized by a commonwealth—an organization-wide heartfelt understanding of what makes the organization truly different and unique. It is the Strategy that spreads these truths in powerful visual and textual ways that can radically improve the position of an organization, even one that has been struggling for years.
Many strategists report that they are not getting their job done because of things that have little to nothing to do with charting a solid strategic path for their organization. The "process" of strategic planning is so large and diverse with so many differing options that many organizations spend as much time deciding what their process is going to be than developing their strategic plan. The following are some practical guidelines that will help you avoid three common pitfalls organizations often fall pray to.
A brand’s performance rarely has to do with just one dynamic; rather, it typically involves many dimensions, which is why the process is called strategic marketing. Understanding that the process is a strategic partnership can make all the difference if the client, agency and the customers are all given the opportunity to contribute.
How many mission and vision statements look good on paper but have little to nothing to do with their customers’ experience? Too many.
Instead of thinking about your marketing campaign, start thinking about your customer’s needs.
It does sound somewhat counterintuitive, but often the most effective strategic plans that lead to truly high growth only need the answers to three basic questions. They can be your most effective business tools.
Having a significant amount of information about your situation is always helpful. Being able to breakdown the boundaries that have encumbered your thinking is truly useful. And possessing the exact right education in your market area is excellent. However, none of these are going to make you a great leader because that requires some personal strength that often has to be learned.