For leaders and employees, it is important to clearly communicate all expected boundaries within a mutually agreed to parameter.
We all spend an incredible amount of time ‘searching,’ which draws to us to a reasonable and logical question to ask.
Designing brand value takes time to form, plant, nurture and secure locked-in loyalty among users who prefer your brand.
Knowing what customers are looking for helps you shape the most effective plan and can make your brand stand out from the rest.
Finding simpler ways to build your business is often the best strategy.
Our research and work with leading market firms found that leading-edge organizations take a corporate-wide integrative approach to implementing their strategic vision. They operate cross-functionally and serve as both a catalyst and innovator for change to the rest of the organization.
The 360˚ Strategy Opportunity combines your market and competitive advantage with your top strengths.
What makes a strategy effective is if its content is engaging and relevant to its intended audience. The ability to connect a strategy to content is the key to driving successful executions of your desired goals. The best executions are built upon inspiring strategies that cause people to take notice and action.
Today, approximately 40 percent of the world population has an internet connection. In 1995, it was less than 1 percent. And consider this. The first billion was reached in 2005. The second billion in 2010. The third billion in 2014. Needless to say, there is a lot of information that has created Big Data in the marketplace and it’s now impossible to sort through it using traditional means.
Review. Reflect. Renew. These are the three steps you can take to create faster and better decisions throughout your day.
Anyone who has ever run a business that they started knows that it is not an easy thing to do. Sure, there are high success stories that we all read, where somebody had a great idea and made millions of dollars. But let’s be honest; that’s the exception to the rule.
As you prepare to launch a new product or service, there are four essential ingredients you might want to add to your marketing mix.
Our research has found that many companies are attracted to large markets or industries because of their magnitude of potential.
A recent poll of 1,000 marketing professionals found that “marketing has changed more in the past two years than in the past 50.”
The overwhelming majority of businesses who engage in strategic planning do so because it helps their organizations stay on track but m