Tom Marin

Tom Marin

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

Four Ways to Grow Your Company

Having a clear vision of what you want your company to achieve and how it is going to exploit its plan is the last major key to growing a company successfully. Incremental changes are safer to make, of course, but will rarely produce the rapid growth that a daring strategy can.

How Do You Define Strategy?

Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a strategist I actually welcome this, however, it seems that its constant use has somewhat changed its meaning over the years.

Some New Rules for the New Economy

The question you have to ask yourself today is, am I prepared for the future? Hopefully the answer is yes because the business world is becoming increasingly harsher and less forgiving to even the best-known companies.

How to Empower Your Organization

A smart strategy will provide you with the basis for a sound strategic plan that can lead to significant growth. If your organization is going to survive the many market changes and fierce competition it faces, you need to plan and manage with the clearest path from Point A to Point B you can muster.

Why a S.M.A.R.T. Strategy Really Is Smart

Research shows that approximately 90 percent of all U.S. businesses lack a formal strategic plan and of those organizations with them, only 10 percent say they fully implement it throughout their organization. So if you and your organization find yourself in the majority you should consider asking yourself the following.

Strategy: The Only Three Things You Really Need to Know

A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.

Nothing Succeeds Like a Failed Strategy

Many companies in today’s marketplace are encountering tremendous difficulty staying current with all of the changes taking place. I know many people who are currently being forced to rethink everything they have always done and have been successful doing so due to the competitive pressures in the market. During this time it is only natural and wise to take account of what you are doing and planning on doing in the future.

The Secret Behind a Successful Social Media Platform

The key to making this strategy a success is getting to know your customers as well as you can and then presenting a customer experience of exactly what they have been searching for. The funny thing is, they’ve been listening all along. Marketers need to catch up!

Ad Campaigns Versus Platforms and How to Tell the Difference

Companies often want to change something. Direction, focus, resources, etc. At the heart of the desire for change is usually a dissatisfaction with the current situation. But if the proposed change is predicated on a new ad campaign, regardless how creative the creativity is, it will inevitably disappoint and miss the goal if there is not an overarching strategy driving it. Here are a few insights that you can consider to make your company’s marketing more successful.

Knowledge is Power if You Have the Right Knowledge

Maximizing your organization’s value often is accomplished by turning what is considered every day events and information into actionable competitive intelligence and initiatives that will help you achieve your growth goals. And that’s something always worth the value to achieve.

How Well-Positioned Brands Drive Value

Knowing the answers to what customers are searching for before you start the branding process is an absolute requirement to successful branding—and one that is often overlooked.

Five Simple Ways to Increase Your Brand’s Impact

As of 2013, there were approximately 10 million brands in the world with one billion Websites that are active. That’s clearly a lot of brands providing potential customers with a huge number of choices. With an average daily exposure of 170 advertising messages there is a good amount of messages battling for mindshare for a customer’s attention. The following are five quick, innovative, DIY ways to improve your brand’s performance.

Will Your Strategy Last 10 Years?

Today any organization of any size needs to have an extremely well developed Corporate Strategy if it hopes to stay in business during today’s incredibly multi-sliced marketplace. In order to build a foundation for your organization and its brand there are four knowledge areas you should consider focusing on.

Closing the Perception Versus Reality Gap

MarketCues has dedicated itself to explore innovative ways to quickly bring fresh new insights to an organization that adds immediate value. Understanding the "Gap" between what is and is not understood by the organization as a whole is often the key that unlocks explosive growth.

Six Steps for Creating a Successful Brand Name

The naming of a company or a brand can be incredibly complex, but following these six simple steps can greatly simplify the process. Whether you are looking for a name that is challenging, logical, inspiring or industry-specific, the naming process can prove enormously rewarding if done correctly.

Are You Moving Paper or Markets?

As a brand marketer you know that it’s essential to look back at the strategic solutions that have worked best and drop the ones that haven’t. That’s a lot better than holding your breadth hoping that your business will grow on its own.

Why Asking the Question 'Why' Is So Important

The day of simply proving to customers you have what they are looking for is gone. Today’s smart marketers know that in order to grow their customer base they need to surprise their customers with added benefits, even those they didn’t promise.

Marketing Is No Longer About Arts and Crafts

Today, strategists are charged with building the business, not just the brand, and doing it in a way that will produce both sustainability and scalability. That’s altogether different work than the traditional marketing path so many companies pursue.