Thad Kubis

Thad Kubis

Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.

Developing a New Business Program

When considering a new business program, re-branding your current business, or building leads to grow your business, you need to consider many if not all of the IX Mutant Print-for-Profit Muses: (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) as part of your marketing and communication process.

Printing Is a Game of Numbers!

Printing is a game of numbers, a game of metrics. From the very earliest stage — the bid — estimate numbers rule the process.

Just Words or Is It a Dialogue?

I personally believe — and have seen the proof in action — that a relationship with limited, shallow, or non-existent dialogue, is a short-term relationship in which there is no winner. Dialogue needs to have a series of supporting and foundational components that include relevance, content and context.

Let's Get Married Now. What Is Engagement?

Engagement is more than just dialogue or discussion or conversation. Engagement measures the relationship that the client or consumer has with the brand, via a simple formula. Think of the following: Engagement builds trust via the brand’s messaging, the media used, and the "product or idea" that the brand offers. When engaged to the correct demographics (critical need), you and your brand, as well as your printing facility, will benefit greatly.

The Benefits of Integration

There are short cuts to developing new business. You know that. There are no short cuts to becoming fully integrated. You already followed an integration process to make your business stronger — prepress, press, and postpress. You must now provide the same commitment to integrate your production and sales capabilities marketing, with your marketing/communications and business outreach.

The Benefits of Interaction

After you have proved your relevancy, you need to consistently reinforce your relevancy, the relevancy of your product/service mix, and the relevancy of printing as an industry. Offering interactive tools, products, and services is critical. So is understanding how your target markets will need and use what you are offering to fulfill their communication priorities.

Are You Relevant?

To be relevant you need to know what is relevant to the marketplace/markets/verticals you plan to attract, support, or serve. Here are some "talking points" that connect directly to relevance. You should get to know them intimately, close up and personal.

New Year, New Blog

This year my blogging efforts are taking a different tack. I will introduce an interactive blog, one that will provide answers to the questions “What is integrated marketing communications and media convergence?” and “How can you the media provider provide and profit from these interrelated and interlinked marketing solutions?”

Giants Satisfy Urge to Converge

Such a strange industry! Heidelberg and Fujifilm announce a collaboration, and most people I know within the industry did not even know about it. This collaboration is as much a manufacturing and idea convergence as media convergence is the future route to find consumers’ buying sweet spot.

Multi-media Marketing – A Witches’ Brew

To brew up your cauldron of success, start with a very deep examination of your skill set, your marketing program, your communications effort (yes, marketing and communications are different), and your ability to collaborate, inform, and educate your prospect or current customer.

All Media Is Dead! Long Live ______________! (Fill in the Blank)

If you have been a regular follower of this blog, you know I have been looking to redefine print for some time. Over the past 12 months, I offered several different definitions, none of which I really found to be "the" definition. So I decided to rethink the process and create, develop, conceive of a brand new characterization.