Staff Writer

Staff Writer
Wolverine Partners with Precision Dialogue, an RRD Company, to Improve Strategy

One of the world's leading marketers of branded footwear and apparel, Wolverine Worldwide, signed a new multi-year agreement with Precision Dialogue, an RR Donnelley company. As part of the agreement, Precision Dialogue will provide a marketing data warehouse to hold multi-branded, global consumer, transactional, and behavioral data securely and provide a single view of the consumer, customer identity resolution and integration with multiple digital and direct marketing channels, along with other solutions.