Staff Writer

Staff Writer
Multinational Printer Adds Three HP Indigos for High-End Food, Beverage Labels

Label manufacturer Eurostampa Group has added two HP Indigo WS6800 digital presses — one in its Cincinnati location and one in its Napa, California, location — along with an HP Indigo WS6600 digital press in its Touvérac, France, facility to produce wine, champagne, spirits, chocolates and food labels for industry-leading brands.

Target Report Analysis: Point-of-Purchase Displays Prove Attractive

As brick-and-mortar stores fight it out with online retailers, the in-store experience becomes an increasingly important reason why shoppers will still drive to and spend time in a traditional store. Retailers and product manufacturers are counting on unique and attractive printed displays and graphics, as well as creative packaging, to create the difference that keeps shoppers coming.