Ryan T. Sauers

Ryan T. Sauers

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book “Everyone is in Sales” and the newest book “Would You Buy from You?” Please visit: SauersConsulting.com.

How Bad Do You Want It?

In life, or in business, if you want something bad enough you will find a way. Right? In contrast, if you do not want something bad enough, you will find an excuse as to why it can't or won't work. It is amazing to me how many printing and related organizations are still "stuck."

Make Things Happen in 2016: FAQ With Ryan Sauers

I spend a lot of time consulting on organizational growth and leadership related topics. In this post, I provide you three examples of FAQ…and my responses (noted as Ryan's Remarks) to each of them. I hope this proves helpful to you today and in the coming weeks.

What’s in a Brand? YOU!

Individuals and organizations desire to communicate their brand and story. Oh yeah, everyone has a brand. Thus, the question is NOT if you have a brand but what you do with your brand? You see, your brand is not defined by what you say it is, but is indeed characterized by what others say it is. To that end, successful individuals/organizations work hard to develop their brands through effective communication.

Are You Leading or Following?

Is there anyone who is truly spending time "leading" their organization? Not running it. Not putting out fires. Not managing it day to day. Not running in circles. Are you truly leading it? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.

In an iPhone, iPad and iPod World: 'I' Words Are Essential

In this post, the focus will be on the three "I words" that will help us become better in our sales efforts: Incredible, Intentional and Informative. The most successful sales professionals have these characteristics in common

Do You Know WHY?

If you want to think at the deepest level, you must examine what others say. You have to engage in active listening to get to another person’s "why" and not their surface level "what and how" communications.

Does Your Email Address Reveal Your Brand?

Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. First, you have to think of their email name. It is likely unique to their brand in some way.

Does LinkedIn Replace Traditional Sales Prospecting Mediums?

Does our email address tell others something about us? YES. Do you feel like you are slammed, buried and drowning? YES. These are just two of the subjects (among many others) we will cover in upcoming weeks in this blog. So, no more stay tuned...instead...stay connected.

Why Are People Mean? Don't Be a Jerk

Once upon a time there was an owner of a printing company, John, who was very difficult to work for. John demanded a great deal from his employees and continually barked orders at them. He rarely had anything positive to say (even to his long-term employees) and almost never said thank you.

Story Matters: Are You Willing to Change?

Ryan Sauers is back from taking a break to write his new book, "Would You Buy from You?: Your Brand Makes the Difference." One key point he mentions is that if you want to change badly enough you will find a way—and if NOT—you will find an excuse.

Do or Do Not: There Is No Try—Sauers' Sign Off

I’ll be taking a break from my "Today on PIworld" blog and video posts for the rest of 2014. Why? Because I need more time to finish writing my book, "Would You Buy from You? Your Brand Makes the Difference," due out in early 2015.

Sales Call: Did You Ask Why?

This week, I am giving you some tangible questions to ask on a sales call. These are only some of the many questions I like salespeople to ask or be thinking of on a sales call. Work on asking these questions and watch how much more you learn.

Please Quit Using the Word 'Bid'

Bid. I hear this word all the time. You know, as in "we are bidding on this. Our bid looks good. They are letting us bid on this." Yes, I know what the word means, as it is defined in the dictionary. I am not saying you are grammatically incorrect in using it. However, every time I hear it, I cringe.

In Sales, Face It...It All Comes Down to Price

In 2014, printing sales is quite simple as it all comes down to who has the lowest price. If you get your pricing tight, then you have a chance of winning some business. If you cannot do this, then buyers will not consider you. It is all about price and you must feel like a robot order taker.