There are certain business principles that are timeless in nature. This week's post overviews a few of them with a short video. They help remind us of some key concepts to remember when we are trying to grow our business the right way.
Ryan T. Sauers
As I have been giving speeches in recent weeks, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning. The two words are UNTIE and UNITE. The printing/related industries epitomize what the word UNITE is all about. We are diverse and we embrace it.
A fast food chain offers something that all of us can do a better job of in our organization.
Imagine a blank sheet of paper. It is fresh, clean, and crisp. We can do whatever we want with it. We can ball it up. We can scribble all over it. We can take notes. We can tear it in half. We can make a paper airplane. The possibilities are endless. The only limit is your imagination. Okay, so here we go.
In teaching a university-level class, I was exposed to a great book by Laurie Beth Jones titled "Jesus, Entrepreneur." I am going to take one idea from the book and elaborate on it here. To me, this idea made me think of communications and decision making in a new light. Let’s discuss the "SHALT" rule.
What is value? It means creating a special experience. It means above and beyond the norm. In short, you WOW someone. You are too valuable NOT to do business with. So, you ask, does price play a role in sales? You bet. However, it is just part of the value equation.
Do you want to sell more? Do you desire to be more successful? Do you want to communicate more effectively? Then you have to become a great listener. Yes, that is right. We must learn to quit talking and start listening. If you have lost sight of the importance of listening, let’s review.
You have likely heard the expression (as noted in the title of this post) at some point in your life.
This week’s challenge is going to make you squirm. It always does. I do this with printing and related companies around the country.
In consulting with companies and speaking to many groups across the country, I ask them the following question. What level of competence is your communication in? Let's take a look at the four common stages of communication development.
If you want to sell more, market better, and lead more effectively, you should consider your audience. Do you make other people feel part of the story? Adults are all "kids at heart" and at some level enjoy having fun and laughing. So...make business fun.
In life, or in business, if you want something bad enough you will find a way. Right? In contrast, if you do not want something bad enough, you will find an excuse as to why it can't or won't work. It is amazing to me how many printing and related organizations are still "stuck."
I spend a lot of time consulting on organizational growth and leadership related topics. In this post, I provide you three examples of FAQ…and my responses (noted as Ryan's Remarks) to each of them. I hope this proves helpful to you today and in the coming weeks.
Individuals and organizations desire to communicate their brand and story. Oh yeah, everyone has a brand. Thus, the question is NOT if you have a brand but what you do with your brand? You see, your brand is not defined by what you say it is, but is indeed characterized by what others say it is. To that end, successful individuals/organizations work hard to develop their brands through effective communication.
Is there anyone who is truly spending time "leading" their organization? Not running it. Not putting out fires. Not managing it day to day. Not running in circles. Are you truly leading it? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.