Margie Dana

Margie Dana

Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.

Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com

Don't Squander Your Testimonials

Print customer testimonials are valuable. I sure hope most print reps actively ask for them. Maybe this post will convince the naysayers. Third-party recommendations are more persuasive than anything you could say about yourself. Think about how you feel about a press release that’s issued by the featured company or individual — of course it's a glowing review. That's the name of the PR game!

Nine Signs Your Website's Wicked Old

Your online image is crucial, and as time passes, it will become more important. It's easy to spot a printer's site that's been neglected. A few telltale signs pop up, like the following nine examples.

Market Using A Microscope

In marketing, most tend to “think big,” but it can be the small stuff that sets a printer apart.

Print Buyers and Equipment Lists

The question about print customers and a printer’s equipment list comes up often, as it did last week on the webinar I participated in. During that event, I brought this up because it’s significant. In the recent study I did with John Zarwan, in which we collected data from 315 professional print buyers, 73 percent of those surveyed said that a printer’s equipment influences their selection of print partners—at least some of the time.