Heather Fletcher

Smartphone battery-draining apps aren’t many consumers’ idea of fun.

Americans have more trust for a specific brand than for “corporate America,” but only 42% believed they could rely “a lot” on USPS.

CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.

Print marketing — whether it’s via direct mail, inserts, etc. — works because it’s more memorable, stirs the senses and creates trust.

Brands are always looking for ways to optimize their marketing — whether it’s by channel, tactic, or overall strategy.

CCPA is a little more than four months away from being enforced, and “56% of businesses report they will not be fully prepared.”

USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.

Marketers are spending heavily in direct mail this year. So it’s time to go over these three insights.

The gist of the California law protecting customer data privacy looks a lot like the EU’s enacted General Data Protection Regulation.