A few weeks ago, I sent out a short survey to my fellow print producers to get a quick temperature take on the things they care about. In the spirit of Thanksgiving, I wanted to share one thing with you now.
As a print customer you can learn more about your service providers in a disaster, than in any other situation. Here are three things you should NEVER do when your customer is in crisis.
I’ve only been speaking with Eric and his team over at Canon Solutions America for a short time as we prepare for GRAPH EXPO (CSA is in the Printerverse Alliance with Canon U.S.A.!) and talk about thINK First. What I have learned about Eric is pretty simple—he is real.
How going paperless cost me a few hundred bucks, and opting out of e-statements reignited my respect for print.
Pawnee’s premiere printshop, Sign-Tology, saves the day and provides one last nod to Leslie Knope’s love of print in the penultimate episode of this TV sit-com.
Does your pitch inspire your customers to re-think the possibilities with your products and services? Well, here's a lesson you can learn from a 10-year old and how you can apply it to your world.
I never referred to myself as a Print Buyer until I started hanging around all of you Printers, Service Providers and Industry people. I suppose that is an easy way to lump us all together even though buying print was only one part of my long list of responsibilities as an Ad Agency Production Manager/Supervsior/Director of Production Services.
Avoiding the landmines of complacency and expectation when a new print buyer takes over a long-standing account.
I know Mark Michelson as the Editor-in-Chief of Printing Impressions, and while I do work with Mark as a blogger on PI World, and I have had conversations with him at trade shows and many e-mail exchanges over the years, I learned more about him and Printing Impressions in this interview than all the other time put together!
Don’t focus on the way things are, focus on how you want them to be. Then, like Chris Price, vice president of Graphic Arts Show Co., make it happen!
Thinking long-term about setting expectations and pricing during prospecting can take you from one-hit wonder to platinum artist!
I can spot a genuine help request a mile away because it is personalized, and I don’t mean with just "Hi Deborah." Automation and mass e-mails may save you time, but leaving out the human element will cost you help, at least with me, and especially if we are only connected, but I don’t really know you. I just assume the people that do will take the time to decipher the request and/or honor it as they can.
With LinkedIn positioned to become the most preferred B2B social network, are you prepared to stand out from the pack?
Heidelberg USA taps influential online print community to participate in an exclusive launch event via social media January 29, 2014.
For my final blog this year, I wanted to speak with you about the Future Of Print. There is war raging my friends, and the enemy is the perception of paper! Green is the new black, and too many green lines are being drawn to conclude that the use of paper is “bad” for the environment.