Pawnee’s premiere printshop, Sign-Tology, saves the day and provides one last nod to Leslie Knope’s love of print in the penultimate episode of this TV sit-com.
Does your pitch inspire your customers to re-think the possibilities with your products and services? Well, here's a lesson you can learn from a 10-year old and how you can apply it to your world.
I never referred to myself as a Print Buyer until I started hanging around all of you Printers, Service Providers and Industry people. I suppose that is an easy way to lump us all together even though buying print was only one part of my long list of responsibilities as an Ad Agency Production Manager/Supervsior/Director of Production Services.
Avoiding the landmines of complacency and expectation when a new print buyer takes over a long-standing account.
I know Mark Michelson as the Editor-in-Chief of Printing Impressions, and while I do work with Mark as a blogger on PI World, and I have had conversations with him at trade shows and many e-mail exchanges over the years, I learned more about him and Printing Impressions in this interview than all the other time put together!
Don’t focus on the way things are, focus on how you want them to be. Then, like Chris Price, vice president of Graphic Arts Show Co., make it happen!
Thinking long-term about setting expectations and pricing during prospecting can take you from one-hit wonder to platinum artist!
I can spot a genuine help request a mile away because it is personalized, and I don’t mean with just "Hi Deborah." Automation and mass e-mails may save you time, but leaving out the human element will cost you help, at least with me, and especially if we are only connected, but I don’t really know you. I just assume the people that do will take the time to decipher the request and/or honor it as they can.
With LinkedIn positioned to become the most preferred B2B social network, are you prepared to stand out from the pack?
Heidelberg USA taps influential online print community to participate in an exclusive launch event via social media January 29, 2014.
For my final blog this year, I wanted to speak with you about the Future Of Print. There is war raging my friends, and the enemy is the perception of paper! Green is the new black, and too many green lines are being drawn to conclude that the use of paper is “bad” for the environment.
Last night I was curling up with some Vanderpump Rules on Bravo when an interesting thing happened, my reality and their reality collided! Let me explain...
Print isn't going anywhere. What we print, and how much we print may fluctuate with the times, but printing has been around since Mesopotamia 3000 BC. In the mid-15th century the printing press came along and made things easier for everyone and has continued to evolve into and beyond the present day. That’s a pretty long run to be simply wiped off the earth with the advent and purchase of tablets, e-readers and smart phones.
Since Print has been here and evolving for hundreds of years, we will need to be the mature ones and lead the way towards harmony, but the digitals should not be getting a FREE ride in this any longer. Who do they think is promoting and supporting QR, AR, and NFC technologies?
I read the blogs here at PIworld and it’s always interesting to me, as a Print Buyer and Print BUYERologist, what the sales folk have to say about us, how we think, and what our motives are—from we only care about price, to we don’t care about anything.
This blog will discuss three ways to help open the door to customer communications. Some of this might seem a bit out of the box, but these days, standing out from the hungry pack of PSP/MSP wolves takes some doing. At the end of the day, you want to be the place they call home.
If you have ever visited an ad agency, somewhere there is a wall or cabinet with special lighting that was put in to shine brightly on the trophies and plaques they have received. Even if the award is from 1989 it’s not going into storage anytime soon, and bringing award opportunities to agencies is a great way to get in “good” with them.
If you don’t already have a sample system in place, try to make sure all requests are addressed by a qualified human being who can have an intelligent discussion with the requestor about their business, and the type of work they are looking to see. This is a great way to open a dialogue that focuses solely on the needs of the requestor. Listening is a skill, and it’s appreciated.