“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the USPS.
D. Eadward Tree
The Dead Tree Edition Research Institute and Binge-Watching Society has been busy making sense of the year…
I promise you that the following three seemingly disconnected observations are related to each other and relevant to publishing. Bear w
Several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year.
Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.
Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000.
Sure, electronic editions have their advantages. I've never heard of a Nook edition getting caught in the U.S. Postal Service's FSS (Flats Shredding System) or having out-of-register ads. You can embed sound or video, track click-throughs, count how many people saw an article or ad, and do all kinds of other tricks that would make Gutenberg's head spin.