A financial analyst who specializes in the printing industry recently speculated that “the…
D. Eadward Tree
Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.
“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the USPS.
The Dead Tree Edition Research Institute and Binge-Watching Society has been busy making sense of the year…
I promise you that the following three seemingly disconnected observations are related to each other and relevant to publishing. Bear w
Several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year.
Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality.
Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000.
Sure, electronic editions have their advantages. I've never heard of a Nook edition getting caught in the U.S. Postal Service's FSS (Flats Shredding System) or having out-of-register ads. You can embed sound or video, track click-throughs, count how many people saw an article or ad, and do all kinds of other tricks that would make Gutenberg's head spin.