Near the height of election season, it’s the perfect time for a tale about the unique strengths of direct mail.
D. Eadward Tree
Let’s look at facts about the agency that’s central to American life – and the largest expense for most magazine publishers.
Here are changes the pandemic has wrought, along with ways publishers can adapt and prosper.
Two days after it announced its selection of a new chief executive, the USPS’s No. 2 executive submitted his resignation.
Their proposed merger fell apart, but megaprinters Quad/Graphics and LSC nevertheless are looking more like monopolies.
Google’s new system is identifying the people not opening your newsletter, giving you six months to slim down your subscriber lists.
By a strange coincidence, four events on the same day pretty much tell you everything you need to know about magazine media in 2020.
Here are eight, or maybe nine, not quite so obvious magazine publishing predictions that will help you prepare for the year ahead.
This past year saw numerous well-known magazines closing, as well as many magazines and “bookazines” growing and performing well.
While the publication is profitable, Meredith Corporation announced the closing of its Family Circle publication.
The nation’s largest magazine printer entered the same shark-infested water that the country’s largest magazine publisher found itself.
Earlier this month, the Meredith CEO made some revealing statements about the mess Meredith inherited with Time Inc.
The big publisher’s recent trials and triumph shed light on the magazine-media business – and how Time Inc. operated.
The called-off Quad-LSC merger contributed to a multi-year trend of gradually declining prices for publication printing.
Although Quad and LSC asked the court for an expedited process, the federal judge has rejected the request.
