Your Packaging Source Uses Dimensional Cross-Channel Marketing to Drive Results - PODi Case Study

To gain the attention of its target audience Your Packaging Source sent a dimensional mailer that was 17"x6"x1.5".

The outside of the box contained a marketing “To Do” list that was personalized with the recipient’s first name. The side and the bottom of the box contained a Personalized URL with a play on the person’s name and job concerns.

Upon visiting the Personalized URL, responders were asked to complete a short online survey which helped Your Packaging Source qualify the leads.

The outside of the dimensional mailer was designed to look like a sheet of yellow legal pad paper. Inside the recipient found an oversized pencil with their Personalized URL printed on the side.

The large pencil was a different and memorable promotional product that might be shown to co-workers.