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Xplor Offers Complimentary Session and Exhibit Hall Pass at GRAPH EXPO

September 6, 2011
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LAND O’LAKES, FL – September 6, 2011– Xplor International, the worldwide electronic document systems association, announced that attendees at GRAPH EXPO 2011 can received a free exhibit hall pass when they register for a complimentary session at Xplor at GRAPH EXPO 2011, a $145.00 value. Xplor’s sessions take place Sept. 12-13, 2011 in conjunction with GRAPH EXPO, Sept. 11-14, 2011, McCormick Place South, Chicago.

To take advantage of the offer, visit and use registration code XSFREE.

Themed “The Next Generation of Customer Communications,” Xplor’s sessions will feature education content on automation, document design, document re-engineering, multi-channel delivery and new application opportunities.  The Xplor sessions are ideal for every company that generates bills, statements or direct mail or companies looking to expand their variable data printing capabilities. Sessions include:

Monday, Sept. 12, 2011

• 9:00 AM 9:50 AM
  • The Ugly Secret About QR Codes: Stephen Poe, EDP, Principal, Nautilus Solutions
  • ADF is No Longer a Want It's a Requirement in Today's Compliance and Regulatory Environment: David Day, Consultant, Independent Industry Consulting
  • Enhanced Customer Communications and Color Management: Improving Efficiencies and Adding Value: Ken Renko, Pitney Bowes

• 10:00 AM 10:50 AM
  • Technology Applications and Their Use in Multi-Channel Marketing Campaigns: Roger Gimbel, EDP, President, Gimbel and Associates and Buzzy Castonguay, Color Web Printers
  • Building Successful ADF Platforms: Mary Ann Rowan, Vice President, Solimar Systems, Inc.
  • Digital Collision Where Do We Go From Here?: Rob Williams, Regional Director, Continuum Worldwide Corp.

• 11:00 AM 11:50 AM
  • Communication Requirements in a Multi-Channel World: Pat McGrew, M-EDP, Owner & Evangelist, McGrew Group & Mc2Books
  • Knowledge Management in Print Expanding the Value Chain: Mike Mulcahy, VP of Business Development, OBRIEN Document Solutions, Inc.
  • The Jump to Transaction Color Printing: Teresa Wagoner, RISO, Inc.

Tuesday, Sept. 13, 2011

• 9:00 AM 9:50 AM
  • Repurposing Legacy Applications for Multi-Channel Communications: Jeff DeVoyd, VP Marketing Technology: GMC Software Technology
  • Increasing Customer Loyalty: Mike Maselli, VP Marketing & Product Management, Bell & Howell
  • Data: The Key to a Winning Strategy: Carrie Murphy, M-EDP, Marketing Development Manager, InfoPrint Solutions Company

• 10:00 AM 10:50 AM
  • Creating and Measuring an Integrated Marketing Plan: Elizabeth Gooding, President & CEO, Gooding Communications Group
  • Delivering ROI with Interactive Document Solutions: Cory Olson, Product Manager, FIS
  • What Makes a Successful Multi-Channel Campaign? The Good, the Bad and the Ugly: Scott Baker, Vice President of Worldwide Channels, GMC Software Technology



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