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Xerox Joins InterACT! Conference as Platinum Sponsor

February 22, 2010
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WEYMOUTH, MA/PHILADELPHIA—February 22, 2010—InfoTrends and North American Publishing Co. (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corp. has signed on as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

“We are pleased to have a bellwether such as Xerox supporting InterACT!,” commented Barb Pellow, Group Leader, InfoTrends. “Xerox is an innovator and demonstrated leader in the market. The opportunity to learn about Xerox’s marketing strategies and programs will provide tremendous value and educational insight to attendees at the show.”

“InterACT! will be an ideal setting to discuss the current state of direct marketing – the challenges and rewards,” said Gina Testa, vice president, Worldwide Graphic Communications, Xerox.

About InterACT!
InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. It is the first event to demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.

A limited number of sponsorship opportunities are available to qualified companies. If you want to demonstrate your leadership in this emerging market segment, drive business growth, and create new partnerships, contact us today to learn how your company can participate.

For information on exhibit and sponsorship opportunities, please contact:

• Jennifer Skerrett, InfoTrends, 781-616-2100 ext. 111,  
• Scott Phinney, InfoTrends, 781-616-2100 ext. 123,
• Peggy Hatch, NAPCO, 215-238-5091,
• Dave Leskusky, NAPCO, 215-238-5277,

Speaking Opportunities
Conference organizers are now accepting applications from qualified speakers who are willing to share their unique stories, business insights, or technical experience. To submit a speaker for consideration, complete our online form by February 26th.

For more information on the event, visit

About InfoTrends InfoTrends is the leading worldwide strategic consulting firm for the digital printing, publishing and cross media marketing industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

About North American Publishing Co.
Founded in 1958, North American Publishing Company (NAPCO) is a family-owned business with publications, face-to-face and virtual trade shows, educational and online services covering multiple markets: direct marketing, publishing, retail, e-commerce, graphic arts, promotional products, consumer electronics, packaging, and more. Additional information about NAPCO is available on the Web at

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