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Widen Signs Up Seven New Users of its DAM Solution

October 19, 2010

“As a global leader in the paddlesports industry, our customers expect the highest level of service and ease in working with our company,” stated Craig Ray, Marketing Communications Manager, Confluence Watersports. “The digital asset management tools offered by Widen deliver the kind of versatility and self-service our customers have been asking for. Our new DAM library will be an important tool to help us implement our global branding strategy and support for our dealer network.”

The Media Collective, Widen’s flagship hosted digital asset management product, is now in version 5.5 and supports the creative and marketing workflows of 140 different customers in over sixteen vertical markets. The scalability of the Media Collective allows marketers of all sizes to support their diverse user groups with access to a centralized library of marketing resources for improved performance and a greater ability to manage brand compliance across different business units and geographies.

About Widen Enterprises, Inc.
Based in Madison, WI, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: www.widen.com.

Source: Company press release.
 

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