Why Buy an Imagesetter?
For these printers, the mission is to produce high-quality work with imagesetting devices that offer speed, strong RIPs, flexibility and a host of hot button trends, ranging from Adobe PostScript Level 2 and Level 3 compatibility and Adobe PDF support to a plethora of eight-up output options.
"Imagesetter sales were supposed to be close to nothing by now, if we were to listen to futuristic expectations touted at DRUPA years ago," states Stan Najmr, product line marketing manager at Scitex America. "Today, Scitex is selling more eight-up imagesetters than ever, plus launching new imagesetting enhancements."
For example, Scitex's new Dolev 800V for securities printing created quite a bit of interest at trade shows both nationally and internationally this fall. The entire Dolev imagesetter family allows users to start with a straight PostScript workflow using Macintosh front ends, or users can select the Scitex Brisque, which delivers output in PostScript, TIFF, TIFF/IT-P1, PDF and more.
The Dolev 800V imagesetter connects to a high-productivity hub. This hub works as an automated production line, driving the imagesetter, contract proofing device, digital blueline proofer—all the while RIPing, trapping and imposing. This hub represents a radical change in prepress production.
"Scitex has a unique program in place. Because our workflow is open and well-integrated into any configuration, printers can start with Brisque, get the feel for output potential, automation and added capacities and then, after they get the feel for a digital workflow, decide if their next step is an investment in a platesetter or digital press," Najmr explains. He notes that an imagesetter prepares an entire enterprise for digital data handling, making the eventual switch to a traditional or even thermal platesetter little more than a simple box installation.
"Financially, this is a better proposition than purchasing a platesetter with inadequate front-end and server capabilities," Najmr contends. "In such an unfortunate scenario, a commercial printer may end up with multiple, different RIPs, each interpreting PostScript in its own way—then there is no quality control and the press becomes a proofing tool, which is the absolute last thing a printer needs."