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The USPS holds the mailing agent accountable for Move Update compliance, which means that the bulk mail acceptance clerk will turn to your company for the decision to pay the penalty or remove the mailing completely. It is important to communicate with your customers and remind them of the need to update their mailing lists as change of address forms become available. While having this conversation, it is important to develop a policy on paying penalties or withdrawing the mailing so you are prepared should the bulk mail acceptance clerk contact you.
As a print provider, customers count on you to be current on the most recent trends, and in possession of the necessary technology to help them avoid additional fines. There are multiple steps that can be taken to avoid Move Update penalties, such as communicating with vendors to ensure an approved method is being deployed. This is where NCOALink is helpful because it takes place pre-mailing. If updating those addresses pre-mail is not an option, sending those pieces at the full First Class postage rate is a good alternative solution.
Additionally, enhancing your business model to develop manual or IT systems and procedures to ensure proper updating of the mailing list is a must. Offering customers reports that showcase inaccurate mailings assures them that you are doing everything you can to help lower the risk of non-compliant mail slipping into the mailstream.
Adopting these practices now will be beneficial in the future because the USPS implements new regulations and requirements regularly. As a print and mail provider for businesses responsible for mailing out large quantities of communications, it is important to stay ahead of the curve to avoid being impacted by this update and any that occur in the future. PI
About the Author
Harry Stephens is president, CEO and founder of DATAMATX, one of the nation’s largest privately held, full-service providers of printed and electronic billing solutions. As an advocate for business mailers across the country, Stephens is actively involved in several postal trade associations. He serves on the executive board of the Greater Atlanta Postal Customer Council, Major Mailers Association, PCC Advisory Committee and the National Postal Policy Council. He is also president of The Imaging Network Group, an association for electronic service bureaus.
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Variable Data Printing Case Studies
