Vertis Secures Triple Chain-of-custody Certification Across All Facilities

BALTIMORE—August 26, 2010—Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, announced today that it has earned triple certification across the company’s inserts facilities from the three leading international sustainable forestry practice organizations. After stringent monitoring and verification, Vertis’ insert facilities are certified under The Forest Stewardship Council (FSC), The Programme for the Endorsement of Forest Certification (PEFC) and Sustainable Forestry Initiative (SFI) chain-of-custody standards.

Vertis began pursuing the certifications in response to increasing industry demands for print materials that are created using paper produced from responsibly managed forests, which protect biodiversity and water quality, and have well-documented, long-term management plans in place. At the request of key customers, such as Safeway Inc., and driven by Vertis’ own environmental initiatives, the company worked closely with FSC, PEFC and SFI organizations to support certification for its facilities.

“Vertis’ triple certification further illustrates our commitment to our customers and delivers on our promise to help them achieve responsible business initiatives that are in-step with industry standards and practices,” stated Doug Mann, senior vice president of operations. “Additionally, the certifications reinforce Vertis’ own commitment to sustainable forest management and socially responsible growth.”

FSC certifications provide chain-of-custody verification for wood and paper products, ensuring that all products used are sourced through responsible forestry management practices. PEFC, the world’s largest certification system, evaluates the entire forest supply chain to ensure that timber and non-timber forest products are produced with respect for the highest ecological, social and ethical standards. The SFI program tracks the chain-of-custody of raw materials to assure that paper used in printed products are derived from organizations that integrate the perpetual growing and harvesting of trees while ensuring the protection of wildlife, plants, soils and water.

Vertis customer Safeway, Inc., one of the largest food and drug retailers in North America, has an unrivaled reputation for pursuing environmentally-responsible business practices from internal operations to its consumer-facing programs, which are showcased in the Sustainability section of Safeway.com.

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  • http://DanStahl Dan Stahl

    The key here is really the customer’s desire and willingness to support the initiative (and presumably the cost). Without this, the problem for most printers is the lack of added value associated with the exercise.