Vertis Adds Xeikon 8000 Digital Web Press for Format Options, Increased Speed
BALTIMORE—June 20, 2012—Vertis Communications, a results-driven marketing communications company, announced the installation of a new Xeikon 8000 digital color press at its location in Monroe Township, NJ. The addition of the high performance press at one of the world’s largest digital print facilities dedicated to full-color, variable one-to-one marketing fortifies the company as a dominant leader of best-in-class print quality and productivity.
With the Xeikon 8000, Vertis offers clients flexibility in substrate width, weight and materials for hyper-personalized direct marketing packages. The technology complements its quality production and increases the cost efficiency of innovative direct marketing programs to drive ROI.
In addition to producing unique formats through virtually unlimited imaging lengths and an oversized 20˝ web width, the Xeikon 8000 gives Vertis’ clients a competitive edge in maximizing the customization, visual appeal and speed-to-market of their most demanding marketing programs. The digital press can print at 1,200 dpi and works seamlessly with the company’s digital workflow tools to quickly and accurately print customized content.
“With the Xeikon 8000, we will help clients engage with their customers in creative new ways and with a faster time to market. It is a valuable enhancement to our robust direct marketing capabilities,” said Dave Colatriano, chief operating officer, Direct Marketing, Vertis. “We are excited to offer our clients an even greater variety of distinctive mail formats that capture attention and elicit customer response.”
The state-of-the art Xeikon 8000 supplements Vertis’ suite of more than half a dozen Xeikon digital color presses operating in the company’s Monroe Township facility. It prints millions of targeted direct marketing pieces each month that meet the around-the-clock production needs of its customers.
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market.