Value-Added Services — Banking on Binding
While Herald Printing offers a wide array of binding and finishing services, such as cutting, folding, drilling, saddle stitching and gluing, Stump points to one technique that is really in-demand with his customers.
"Spiral and Double-O wire binding are both popular right now," Stump notes. "That seems to be the binding method that customers now want for elite pieces."
Stump explains that clients like the look of spiral-bound books, and find them more practical than some other binding possibilities. "It's just a different look—it's not a saddle stitched look," Stump contends. "It makes it a unique piece that stands out when it comes in the mail and, when it lays on your desk, it is an eye-catcher."
It also helps that buyers get to pick from an infinite number of different colored wire, Stump asserts. "I don't know any one of our customers that has the same color; we seem to have every color under the sun—including PMS colors."
Panini confirms the current popularity of wire binding, while adding spot UV, satin UV, embossing, debossing, custom diecutting and foil stamping to the list of services that Citation Press provides. While these options are popular, they have to be used in the right circumstances.
"Fancy UV coatings, foil stamping and laminations, to name but a few of the more creative options, are kept for truly high-end pieces that are meant to last," Panini councils. "Rarely is this type of finishing adopted on short life-cycle marketing materials given out at trade shows."
Back east in Ohio, Stump sees similar trends from Herald Printing's customers. "Foil stamping, embossing and special diecuts are very popular now. Nobody wants just an 8.5x11˝, 6x9˝ or 5.52x8.5˝ book any more—they want something that is a little bit different."
Overall, print buyers are looking for finishing solutions that can leverage the use of technology, Panini explains, without impacting the bottom line. "With this in mind, they are also seeking ways of differentiating their printed materials by creatively taking advantage of what design software coupled with finishing technology can provide—step-cuts, a variety of diecuts, saddle stitching (also with inserts). The technology available allows you to translate artistic ingenuity into cleverly printed products.