Valassis Leads by Example in Raising Awareness, Money to Help Find Missing ChildrenMay 24, 2011
Ed Smart, the father of Elizabeth Smart, shared the experience of his daughter’s abduction (Elizabeth was abducted from her home in 2002 and recovered nine months later), then urged the conference participants to step up and help in the recovery of missing children. Smart’s comments hit home when he spotlighted restaurants where missing children have been recovered, stressing the important role the restaurant industry plays. Overall, the event helped raised over $25,000 for NCMEC.
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum™ media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform—in-home, in-store and in-motion. Through its digital offerings, including redplum.com and save.com, consumers can find compelling national and local deals. Headquartered in Livonia, MI, with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children program. For more information, visit www.valassis.com.