Valassis’ Brand.net Acquisition Marks Pivotal Step in Development of Digital Business
LIVONIA, MI—June 21, 2012—Valassis announced it has enhanced its Valassis Audience Network digital display business with the acquisition of Brand.net, an online display, video and mobile advertising platform. The combination provides an expansive network of online and off-line data, state-of-the-art ad serving and targeting technology.
“The traditional path to purchase was linear and brought the consumer from awareness to action one step at a time,” said Rob Mason, Valassis president and CEO. “Today, consumers are in control and their media habits are changing at a remarkable rate which means that clients need to use a mix of media to stay both visible and relevant. That’s where Valassis has a proprietary advantage—we deliver targeted, print and digital solutions to engage consumers at every point along the path to purchase.”
Whether marketers are interested in building awareness or driving purchase behavior, Valassis can meet their objectives by integrating their offline and online promotions. With the addition of Brand.net, the company offers advertisers the ability to uniquely combine targeting, insights and data to:
- Reach their most relevant audiences at scale with the highest quality media.
- Leverage SafeScreen technology, ensuring their content will only be seen on sites that meet their criteria.
- Stand out across high-impact environments, such as display, video, mobile and tablets.
- Achieve more consistent campaign results to drive ROI.
Brand.net, a Valassis company, has offices in Silicon Valley and New York City.
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform—in-home, in-store and in-motion. Through its digital offerings, including redplum.com and save.com, consumers can find compelling national and local deals. Headquartered in Livonia, MI, with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children program.