Unibind Launches Printed Memory Book Service
ALPHARETTA, GA—June 2, 2011—Working closely with funeral and cremation industry companies, Unibind has developed a program that will enable them to create a “living memory” of a departed loved one. The new Green Meadows Memories Book Program will enable directors of funeral homes and crematoriums to create keepsake portfolios for their clients that could contain photographs and text combined in a photo book, heirloom documents and even a guest book registry.
The overall program has been designed to minimize the time required by directors or staff members, especially during the hectic period surrounding the service, while providing a top-quality treasured memory of the departed person or pet. Photos and documents to be included are collected over a short period and digitized. Together with any digital images received from family members, a funeral home/crematorium staff member creates the photo book and portfolio enclosure online using a Photo Book Wizard, which incorporates various templates, and a simplified “drag and drop” design. Once processed, the order is delivered directly to the client. Additional copies may be ordered weeks, days, months or even years after the event.
For customers who also want to have photographs taken during the event, Unibind can provide the names of local professional photographers who are certified by its network as qualified to provide thoughtful photographic coverage and also create a customized keepsake. In such a case, the funeral home or crematorium contracts directly with the photographer.
“What makes this a desirable keepsake for families,” commented Kim Stacey, CEO at the Association of Women Funeral Directors, “is that Green Meadows Memories have taken the time to do the research and have created the ‘Memory Book,’ a beautiful hardbound book of photos that families can treasure for generations. By listening to the needs of funeral professionals they have produced a process which is easy-to-use on the side of the funeral home and quick-to-deliver on the production side. Green Meadows Memories is the perfect company for funeral homes to partner with, because they know what both families and funeral directors are looking for—and they deliver a product that pleases—every time.
“Personalization in funeral service arrangements is nothing new. But, providing client families with both a personalized experience in the moment—during the funeral or memorial service—and one they can return to as often as they need to in the weeks and months following the service, can be challenging,” Stacey continued. “The influx of personalized tribute, or memory, books is a reflection of this desire to fill the needs of client families more completely. Green Meadows Memory Books are fine examples of memory books 'done right,' with elegance of presentation, ease of creation, and reliable delivery.”
Unibind CEO Brigitte Peleman-Vantieghem, who has spearheaded her company’s extensive international involvement in photo books, said, “We have watched as people become absorbed in the excitement and emotion of viewing photo books—a printed book containing both pictures and descriptions—produced for almost every occasion. The idea of producing a durable ‘Memory Book’ to remind us of all those key moments in the lives of our loved ones is certainly not new. However, creating a simple, systematic process that can be offered through a funeral home provides an opportunity for those who must quickly decide how to best commemorate a relative to add a living memorial.”
This program was conceived last year with the Photofinishing News International Consulting Group (PNICG), combining Unibind’s extensive experience producing photo books with PNICG’s vast knowledge of the worldwide photo imaging industry.
About Unibind and Peleman Industries
Founded in 1939, Peleman Industries Inc. is a privately-held manufacturer of Unibind-branded binding, laminating and presentation products. With its worldwide headquarters in Puurs, Belgium, and U.S. operations located in Alpharetta, GA. Unibind sells its products directly and through distributors in more than 100 countries. For more information, visit www.unibind.com or www.greenmeadowsmemories.com.
About Photofinishing News International Consulting Group
Since 1983, the Group has been studying photo imaging markets all around the world and works closely with companies who wish to leverage their knowledge of this industry to connect with the emotional need of consumers to record their life experiences. For more information, visit www.photo-news.com.