Two Sides U.S. Seeks to Tell Real Environmental Story of Print and Paper
Phil Riebel of Two Sides U.S. adds, “This is an exciting time and support has been fantastic. We are building on the success of Two Sides in Europe and we will be tailoring the campaign to the U.S. paper and print media market to ensure people understand that the responsible use of print and paper is a sustainable and effective way of communicating.
“A number of major pulp and paper producers and a large U.S. brand name retailer have already joined the distributors in phase 2. We are now sending out the message that we need strong support from the entire print and paper media supply chain to make Two Sides U.S. an effective organization that can produce results,” Riebel says.
Chris Creighton, president of PaperlinX North America, states, “PaperlinX has been a European member of Two Sides since its early days and we are thrilled to see the organization move into one of the largest print media markets in the world. There is a lot of negative, misleading and frankly ill‐informed messaging about print and paper in the United States and, therefore, confusion as it pertains to the sustainable life‐cycle of print products.
“Two Sides will help our industry send a positive, credible and consistent message based on facts. Its presence in the U.S. will also greatly strengthen the international network committed to the sustainability of print media,” Creighton aserts.
About Two Sides
Two Sides is a non‐profit organization which began in Europe in 2008, instigated by the UK National Association of Paper Merchants, NAPM, to promote the responsible production and use of print and paper. Two Sides is now present in 12 countries with links to similar projects in Australia and Japan. The European campaign has been highly successful and now has over 1,000 members covering the entire Graphic Communication Value Chain, including major pulp and paper producers, paper distribution, ink and chemical manufacturers, printing, printing equipment and finishing, mail and publishing.