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TransPromo Special Report — Using QR Codes for Cross-Media Integration

June 2008

Handsets, from vendors like Nokia, are being factory- loaded with QR reader software. In addition, major vendors to the mobile Web, mobile marketing and mobile payments systems are preparing to introduce QR-based solutions.

QR provides marketing professionals with access to technology that enables powerful implementation of transaction and marketing document-based, multichannel interactivity.

Computer Output Print & Internet (COPI) has announced CodeZ QR availability. CodeZ QR is a printer and software vendor- independent subroutine capable of connecting desktop applications to the data center for simple QR encoding. It integrates with all high-volume document composition software and desktop software. PI


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