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Toshiba ‘No-Print Day’ Campaign Points Wrongful Finger at Print

June 19, 2012
EAST RUTHERFORD, NJ—June 19, 2012—“Toshiba may have meant well when it attempted to publicize its “print leaner and greener” initiative with a “National No-Print Day” campaign, but it was well off base when it pointed a finger at print as an anti-tree medium,” said National Association for Printing Leadership (NAPL) President and CEO Joseph P. Truncale, Ph.D. “Despite this all-too-often repeated anti-print “save a tree” refrain, print and paper are simply not enemies of the environment.
 
“Reading a book on a tablet may be convenient, but it is not more environmentally friendly than reading a printed copy,” he continued. “Paying a bill online may be quicker, but it is not better for the woodlands than paying it by check. Why? Because paper is a renewable, recyclable, and biodegradable resource, while computers and other electronic devices are comprised primarily of one-time-use only metals and hydrocarbon-based materials, and they require energy created principally through the use of other non-renewable resources.”
 
NAPL has long pointed out that paper production uses trees, but it does not destroy forests. Paper companies depend on trees for their business, so they plant more trees than they harvest each year, carefully managing forests on privately owned lands for maximum tree growth and production.
 
In fact, despite the billions of sheets of paper that have been produced, the United States has about 12 million more acres of forest land now than it did a quarter of a century ago, and overall forest inventory has increased 49 percent over the last half-century. Every day, more than 1.7 million trees are planted in the United States, nearly half of them (45 percent) by the forest products industry. You might say that every printed page helps plant a tree. By comparison, according to Time magazine, more than 130,000 computers are discarded by Americans every day.
 
The problem at landfills is not paper, which is recycled at very high levels, providing many towns and cities with an important income source. The real waste problem is the rapidly escalating number of discarded computers and other electronic components, which are not biodegradable and will sit in landfills for generations, taking up increasing amounts of space and ultimately leaching lead, mercury, and other toxic metals, hazardous chemicals, and plastic residue into the soil. Electronics now make up the fastest-growing part of the U.S. waste stream.
 

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