Inkjet Summit Wraps Up Another Successful Year as Inkjet Adoption Rate Grows

PONTE VEDRA BEACH, FL—May 1, 2015—The third annual Inkjet Summit wrapped up Wednesday night with an elegant awards dinner, a fitting celebration of another successful conference. The 100 printers in attendance spent three days at the Ponte Vedra Inn & Club here, getting an in-depth education about high-speed production inkjet printing for book, direct mail, transactional and commercial printing applications. Current users of the technology shared their experiences with those still investigating it, and attendees networked constantly during the three-day event.

Conference Chair Marco Boer, of IT Strategies, began the event on a positive note when he declared in his keynote presentation: "There's probably no better (printing industry) market to be in than the production inkjet market." He added that 164 billion pages were printed on inkjet presses in 2014, and that number will continue to grow rapidly.

One integral driver of inkjet success, noted several speakers, is getting customer buy-in and working with clients to create new inkjet products they may not even have thought about. "Your customers are reinventing and looking for different ways to do business," said keynote speaker Barb Pellow, of InfoTrends. Printers should also reinvent themselves using inkjet and use this new capability to help customers differentiate themselves using innovative new products.

Watch for a full post-conference summary about the 2015 Inkjet Summit in the June issue of Printing Impressions.