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Think Printing Marks Business Turnaround with Investment in Heidelberg Solutions

August 31, 2012
KENNESAW, GA—August 31, 2012—While his volume has always been high and his business steady, David McGinnis, owner of Think Printing in Richmond, VA, said he wanted to wait for the economy to begin to recover from the recession before purchasing a new press.

“The recession made me a better businessman,” he explained. “I learned to evaluate every expenditure in detail. We had a layoff at the peak of the downturn, but I’ve rehired everyone since and even added personnel.”
That said, once the decision to purchase was made, it was Heidelberg all the way.
“I would never shop around,” McGinnis insisted. “If somebody gave me a competitive press for free, I wouldn’t take it. I know what works the best for my company. We’re a Heidelberg shop through and through, and I wouldn’t have it any other way.”
The company has realized significant savings since installing a Speedmaster XL 75 four-color press and upgrading its Prinect prepress workflow in July.
The latest addition to Think Printing’s Heidelberg-powered pressroom joins the firm’s existing six-color Speedmaster CD 74. Both presses are linked to Heidelberg’s Prinect Prepress Manager automated prepress workflow, which drives a fully automated Suprasetter 75 platesetter that provides Saphira Chemfree plates-on-demand 24 hours per day, seven days per week. The installation coincides with an uptick in volume since the company abandoned its practice of outsourcing jobs to third-party firms.
“We’ve gained a big advantage in terms of quality control and turn times by keeping the work in-house,” McGinnis said.
Peak Performance for Real Results
The new Speedmaster XL 75 comes with Prinect Axis Control color measurement system and Heidelberg’s “Peak Performance” package, which enables Think Printing to run most jobs (“everything from books to direct mail flyers”) on stocks from offset letterhead to 16-pt. board “beautifully” at or close to 18,000 iph. 
“If you’re a customer and you pay by the hour for press time, it’s obviously more cost-effective to have your work done on a fast, highly productive press,” McGinnis said. For example, he cited one of the first jobs run on the new press: an order for 110,000 8.5x11˝ postcards, which the company was able to “print, dry, cut, box, and ready for shipment in just an hour-and-a-half.”

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