The Segerdahl Group Becomes SG360° to Reflect Business Shift
WHEELING, IL—Sept. 17, 2012—Boldly moving into the digital age of direct marketing, Segerdahl Group has undergone a full-scale identity shift. Launched today, the new SG360° is bringing “empirical direct marketing solutions” to the marketplace with cutting-edge services and capabilities, including a proprietary customer analytics model.
“This is not just a name and logo change,” said Rick Joutras, CEO. “We are fundamentally changing the way we approach our business and the things we do every day to help our customers make deeper connections with their customers. As we are witnessing the industry under distress, we are redefining our approach to business and our peoples’ passion and dedication will make it happen.”
Joutras adds, “We couldn’t be more energized to take this momentous step at improving our company’s capabilities, broadening the industry, and helping our clients reach their full sales potential.”
SG360° stands on three foundational pillars: BRANDIRECTions, IMPRESSions and EXPRESSions. This operational trifecta unites traditional expertise with cutting-edge resources and new media savvy, allowing direct marketers to communicate with individual customers on a more personal level than ever before.
Under SG360° BRANDIRECTions, direct marketing solutions are optimized from start to finish through services that include national online testing panels, behavioral segmentation, predictive modeling and lifecycle integration. These proprietary analytics will be present at every phase of the SG360° operation.
For example, through partnering with leading creative, analytics and market research leaders, SG360°’s customers will be able to take advantage of pre-mailing testing services to maximize the effectiveness of their campaigns before spending a single dime on production. “With BRANDIRECTions, before a piece of mail is ever produced, we can scientifically observe, discover and then advise the most effective use of the available space in our customers marketing piece,” says Joutras. “Essentially, it means they no longer have to make a blind investment. They will be set up for success on day one.”
SG360° IMPRESSions is where a massive array of printing presses transform a strategic vision into a tangible reality, bringing informed ideas to life through inline web printing, sheetfed offset printing and variable digital printing to reach any level of audience.
Under SG360° EXPRESSions, final production, hand assembly, finishing, secured assembly, mailing and distribution logistics, direct mail pieces are shaped, crafted and placed in the hands of the consumer. SG360°’s mailing expertise equates to client cost savings through co-mingling, co-palletization and drop ship optimization.
SG360°, a Segerdahl company, will provide Empirical Direct Marketing Solutions to many of the world’s largest and savviest marketers, delivering measurable ROI, and creating deep connections with those who matter most. Based in Wheeling, Ill., SG360°’s centrally located campus enables it to provide tight control and consistency over every phase of the process, leading to exceptionally efficient, accountable and cost-effective results.